Your data, explained simply.

What we collect

Depending on how you use Loopi, we may collect your name, email address, organisation and client details, account and subscription information, social account connection data and tokens, content you upload or create, approval comments, publishing records, support messages, device/browser information and basic service usage data.

When you connect a social platform, the platform may provide identifiers for the authorised account, Page, profile or channel; display names; granted permissions or scopes; access and refresh tokens; publishing or media identifiers; and status or response data needed to complete the action you requested. Loopi only requests platform permissions needed for the features you choose to use.

Why we use it

We use personal data to provide and secure the service, create and administer accounts and workspaces, connect authorised social media accounts, publish and schedule content at your instruction, provide client approval workflows, process subscriptions, provide support, prevent abuse, maintain records and improve Loopi.

Our lawful bases will normally be performance of our contract with you, our legitimate interests in operating and improving a secure business service, compliance with legal obligations, and consent where consent is specifically required.

Client and social-platform data

When a customer adds client information or connects a social account, Loopi processes that information only to provide the requested service. Social-platform access tokens are used to perform authorised actions such as retrieving account information or publishing approved content. We do not ask customers for social-platform passwords.

Platform-derived data is used only for the connected social-management features for which access was granted. We do not sell platform data, use it to build advertising audiences, or use LinkedIn member data for recruiting, sales prospecting or unrelated profiling. Where a platform imposes a shorter storage or caching period than our normal service retention, we follow the platform-specific limit.

YouTube API Services

Loopi may use YouTube API Services when you connect a YouTube channel. Information obtained through those services is handled in accordance with this notice and the applicable YouTube API Services policies. You can review the YouTube Terms of Service and the Google Privacy Policy.

You can revoke Loopi's access to Google/YouTube data at any time from your Google account permissions at Google Security Permissions. Revoking access prevents future authorised API actions but does not automatically remove information already stored in Loopi; see our Data deletion page for deletion options.

Other connected platforms

For Meta services, LinkedIn, TikTok, Pinterest and other supported networks, Loopi uses authorised API access only to identify the connected account, prepare or publish content, retrieve publishing status and provide related social-management functionality. You may disconnect a platform in Loopi or revoke Loopi's access from that platform's own account or security controls.

Who we share information with

We may use service providers for hosting, storage, authentication, email, payment processing, monitoring and customer support. We also share data with connected social platforms when you instruct Loopi to perform an action through their APIs. We do not sell personal data to advertisers.

International processing

Some suppliers or connected platforms may process information outside the UK. Where required, we use recognised safeguards for international transfers and choose providers that offer appropriate contractual and security protections.

How long we keep information

We keep account and service data for as long as needed to provide Loopi and meet contractual, security, accounting and legal requirements. Content and media are normally retained while the relevant workspace remains active, subject to deletion tools and any backup retention period. Social-platform data may be deleted, refreshed or re-fetched sooner where the relevant platform requires a shorter retention or caching period.

Your rights and control

Depending on the circumstances, UK data protection law may give you rights to access, correct, erase, restrict or object to processing of your personal data, and in some cases to receive a portable copy. Where processing is based on consent, you may withdraw that consent. You can also disconnect a connected social account or revoke the platform authorisation at any time. To exercise a right or request deletion, contact privacy@loopi-social.com or follow our Data deletion instructions.

Security

We use technical and organisational measures designed to protect account, content and connection data, including social-platform credentials and tokens. No online service can guarantee absolute security, so we also limit access and review our controls as Loopi develops.

Changes to this notice

We may update this notice when our product, suppliers, connected-platform requirements or legal obligations change. The effective date above will be updated when material changes are made.

Questions or complaints

Contact privacy@loopi-social.com first if you have a privacy question or complaint. You also have the right to raise a concern with the UK Information Commissioner's Office.